"We want to be the most talked about brand during Sleep Month, cementing the brand's authority on Sleep Wellness and boosting consumer consideration Seizing Every Moment! To drive brand fame throughout National Sleep Month, Kazoo revealed the nation's Sleep Wellness report and psychological study in association with sleep expert and physiologist, Stephanie Romiszewski. The results were launched to National, Broadcast and Consumer press on 1st March, with additional quotes, tips, interviews and stats fed to media throughout the month."
"We wanted to be the most talked about brand during Sleep Month, and Kazoo's Sleep WellnessTM PR campaign more than delivered. In fact, it outperformed all previous PR campaigns with a huge 52% share of voice. Kazoo worked with us to develop a simple but incredibly effective PR strategy to cement the brand's authority on Sleep WellnessTM, and the results speak for themselves. The only question we need to ask is when can we do more?"
Kazoo launched a Sleep Wellness report and psychological study with sleep expert Stephanie Romiszewski to drive brand fame during National Sleep Month. The campaign rolled out results to national, broadcast and consumer press on 1 March, supplemented by additional quotes, tips, interviews and statistics throughout the month. The campaign delivered measurable business impact, achieving 52% share of voice over competitor brands, an 8:1 return on investment and a cost-per-thousand (CPT) of 0.0006p. Bensons for Beds confirmed the campaign outperformed previous PR efforts and strengthened the brand's authority on Sleep Wellness.
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