"I have so much appreciation for Chopard's craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family," said Hadid in a press release.
"Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for," said Caroline Scheufele.
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