Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts
Briefly

Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts
"Unfortunately for those marketers who do not take the time to do even basic research, these inquiries often come off as rather pathetic and do little more than demonstrate that you certainly don't want to work with them, ever. Seriously, if they can't even read your LinkedIn profile to see what type of work you do, are you really going to trust them with something that matters?"
"I don't exactly hide what it is that IPWatchdog is and does, nor does my profile even mention a current affiliation with a law firm. If I am in a particularly cantankerous mood I will respond: "Do you even know who I am?" I save that response for those who pretend they have deep experience in the patent or intellectual property space but clearly aren't familiar with me or IPWatchdog.com."
Proactive networking before contacts gain influence produces far better results than outreach after someone becomes important. Cold, generic LinkedIn pitches that ignore visible profile details damage credibility and repel potential clients. Service providers who fail to research recipients appear untrustworthy and reduce the likelihood of meaningful engagement. Effective rainmakers focus on becoming known, trusted, and liked by those with hiring authority. Familiarity and relationship-building help overcome institutional barriers to hiring, while customized outreach and demonstrated industry knowledge increase receptivity and long-term opportunity.
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