As life returns to normal, can agencies prove their purpose?

"Agencies - like their clients - have been sorely tested over the course of the pandemic. A lack of face-to-face interaction, the breaking of the chain between brands and customers, the decimation of live events... all have meant that agencies have been peeled back to their cores. That has led to a reappraisal of agencies' purposes, however, and a reexamination of what it means to be both an employer and a client partner."

"That has led to a reappraisal of agencies' purposes, however, and a reexamination of what it means to be both an employer and a client partner. In this episode of The Drum Network two guests from our network of experts discuss how they have put purpose at the core of their agencies' offerings. Featuring insight from Receptional's director Dean Rowland and CEO of Creative Race Rob Shaw, this episode discusses how we can retain the primacy of purpose as life returns to normal."

Agencies and their clients faced severe challenges during the pandemic. Reduced face-to-face interaction, a broken chain between brands and customers, and the decimation of live events exposed structural weaknesses. Agencies were peeled back to their cores, prompting a reappraisal of purpose and a reexamination of what it means to be both an employer and a client partner. Many agencies have responded by placing purpose at the center of their service offerings to strengthen internal culture and client relationships. Retaining the primacy of purpose is emphasized as conditions normalize and in-person activity returns.

Read at The Drum