As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position

Increased demand for digital reselling is the rising tide that lifts all boats, according to eBay's director of brand and marketing in the U.K.

eBay is striving to position itself as a primary player in the vintage and pre-owned fashion market amidst increasing competition from platforms like Vinted and ThredUp.

Read at Digiday