With the end-of-year busy shopping season here, affiliate marketing is ramping up among e-commerce brands.
However, with the rush toward affiliate marketing in the last few years, it's become more challenging for brands to stand out in these partner campaigns.
Kailia O'Connor, the founder of KMO Consulting who runs the training program Affiliate PR Club, said that as recently as 2020 affiliate programs were still fairly new among e-commerce brands.
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