The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority.
Notable takeaways from the survey include that 88% of the Gen Z survey respondents plan to spend more than or the same as last year on Christmas gifts.
Click and collect is popular among Gen Z shoppers, with 68% planning to use it during the festive shopping period.
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