A recent Brand Finance study has confirmed Apple Inc. as the world's most valuable brand, valued at $574 billion. The annual Global 500 report assesses over 6,000 brands globally by evaluating entire company valuations, brand contributions, and customer perceptions. Following Apple are Microsoft at $461 billion, Google at $413 billion, and Amazon at $356 billion. Notably, non-tech brands are also represented, with Walmart at fifth place. The study suggests that tech dominance in brand growth is not absolute, as traditional companies continue to thrive amid the rising digital landscape.
According to a new Brand Finance study, Apple Inc. is the world's most valuable brand with a value of $574 billion.
David Haigh, founder & CEO, Brand Finance, wrote: "Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth."
Collection
[
|
...
]