While global consumer spending in mobile apps reached $127 billion, downloads declined 2.3%, highlighting a shift toward revenue generation instead of downloads.
Despite a 15.7% increase in consumer spending, the app ecosystem appears to be maturing as the focus shifts to subscriptions rather than new app downloads.
Only 5% of apps worldwide offered subscriptions, yet they generated 48% of the total revenue, showing the growing importance of premium features in monetization.
The top 10 earning apps captured 13.7% of all consumer spending, emphasizing the concentration of revenue among a small number of successful applications.
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