The Vault, inspired by Simone Biles's mental health break, topped the chart with intense positive emotions (53.8%) and a Creative Effectiveness Score of 6.8.
Coke's 'It's Magic When The World Comes Together' and NatWest's 'TeamGB TeamTalk' followed as the second and third most emotionally engaging ads.
Athleta, Nulo, Allianz, Corona, Knix, and Visa also featured in the top 10 emotionally engaging ads of the Paris Olympics.
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