If you're like most marketers, you've tried out a generative AI tool. You've played around with ChatGPT to generate headlines. Yet, these fragmented use cases don't capture the full power of deploying AI strategically.
The best marketing campaigns take weeks, if not months, to develop. Or do they? AI marketing campaigns help teams move from concept to execution in a matter of hours - saving valuable time and making it possible to react quickly to changes in your market. AI tools may not give you an ADDY-winning campaign idea the first time or even the fifth time. Together with its prompter...
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