"In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries. It might be challenging to get everyone in agreement on what's what, but let's try. AEO and GEO are not going away, and the faster the industry can align on what these acronyms mean, the better. From a strategic perspective, it doesn't matter that much since all SEO specialists should already be laying the foundations for AEO, GEO, and, of course, SEO."
"Here's a comparison table: Strategy Primary Goal How It Shows Up What It Optimizes For Best Use Case AEO Deliver direct answers in search Featured snippets, People Also Ask, and AI short answers Clarity, structure, question coverage High-intent, question-driven queries GEO Earn brand citations in AI summaries Google AI Overviews, ChatGPT, Perplexity Authority, entity clarity, quotable insights Research queries and informational discovery"
AEO (Answer Engine Optimization) focuses on delivering direct answers in search results, targeting featured snippets, People Also Ask, knowledge panels, and voice search responses. GEO (Generative Engine Optimization) targets AI-generated summaries and chatbot outputs to earn brand citations and quotable insights on platforms like Google AI Overviews, Perplexity, and ChatGPT. AEO emphasizes clarity, structure, and question coverage for high-intent queries. GEO emphasizes authority, entity clarity, and quotable content for research and informational discovery. Both require foundational SEO practices, and unified definitions will help measure impact and coordinate strategy across teams.
Read at Hubspot
Unable to calculate read time
Collection
[
|
...
]