Adobe's new AI-generated video tool aims to transform creative processes by enabling video editors to ideate effectively, fill gaps in timelines, and enhance existing footage.
AI-generated video is viewed as a new frontier with great potential and significant risks. The success of these tools is still largely untested in the marketing world.
Brands like Toys R Us that experimented with AI-generated video have faced backlash, showcasing the delicate balance between innovation and audience reception.
Trained exclusively on licensed content, Adobe's model addresses marketers' intellectual property concerns, alleviating worries about using AI-generated video in their campaigns.
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