The article emphasizes the importance of accessibility and inclusive design in marketing, particularly in light of upcoming EU legislation. As accessibility laws become stricter, businesses must ensure compliance, especially those in sectors like eCommerce and banking. The piece argues that accessibility should not be merely a checkbox for legal compliance, but a strategic avenue to enhance customer engagement and brand success. Additionally, agencies are encouraged to continuously integrate accessibility into all marketing efforts, moving beyond temporary commitments and ensuring consistent delivery.
Accessibility in marketing is no longer optional but a necessity, requiring agencies to commit to ongoing implementation rather than treating it merely as a legal obligation.
As legislation tightens across Europe, understanding how to fulfill accessibility requirements can serve as a competitive advantage, driving brand growth and customer engagement.
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