Not only do you have to implement a strategy that builds over time, but you also have to bring in revenue this quarter, this month or maybe even this week! That's intimidating.
That's a pretty powerful combination, and it creates a virtuous loop where you earn good reviews that help you rank higher on a particular platform, get more visibility, bring in new customers, upsell customers and repeat.
You probably have a lot of pages earning relatively little traffic. Open up your Google Search Console account, assuming you have one, and go over to Search Results (under Performance). Click the Average CTR and Average Position box.
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