NBCUniversal is bringing in teams of celebrities and AI-generated broadcasters for the Paris 2024 Summer Olympics, along with 7,000+ hours of coverage across all platforms, with 5,000 hours on Peacock, offering new advertising opportunities.
NBC Sports is revamping its rating measurement strategy for the Paris Summer Games by combining linear and streaming viewership to create a unified primetime number, catering to advertiser interest, with $1.2 billion already committed for the event.
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