Traditionally, as a general manager - or as I like to call it, the OEO (Only Executive Officer) - you are a jack of all trades. You'll need to know upfront whether you (the franchise owner) plan to take on the role of general manager or if you are going to hire someone to run day-to-day operations.
Defining critical skills for success, like marketing, sales, and passion for fitness, is essential for hiring an effective general manager, especially in location-based brands. Service-based brands, on the other hand, often follow an owner-operator model.
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