More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.
Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company's success.
Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust.
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