2024 SEO and Marketing Predictions from Moz
Briefly

Generative AI has made large-scale content generation more accessible than ever, and companies are already exploiting it to churn out massive amounts of long-tail content. Unfortunately, much of this content has quality issues, prompting (no pun intended) Google to take action.
Google has already pivoted to treating this as a quality issue - in other words, it's not machine-generated content that's the problem, but the low-quality mass content it tends to produce. The upshot is that Google will be forced to raise the quality bar, but measuring 'quality' algorithmically isn't easy, and so the higher they raise the bar, the more collateral damage there's likely to be.
Read at Moz
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