Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.
Effective email marketing focuses on sending the right emails at the right time, not just more emails. During Black Friday, email open rates can soar by approximately 30%, and conversion rates follow suit with significant increases.
A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers.
Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.
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