"A Manchester United fan has amassed over 1.5 million followers on social media, solely through the decision to avoid cutting his hair. The Red Devils have not had it easy since Ruben Amorim arrived at the club, finishing 15th last season, and though there are some green shoots, they are still prone to bouts of rocky form. If you're struggling to picture how rocky it's been at Old Trafford, content creator Frank Ilett has a nifty visual representation."
"Back at the start of October in 2024, around a month before Amorim was appointed head coach, Ilett, also known as The United Strand, set his club a challenge. He vowed not to cut his hair until Manchester United managed to win five games in a row, a feat they last managed in February 2024."
"With each daily video, his mop of curly hair expands to the point where it is now almost bursting out of frame on his portrait vlogs, prompting him to strike up a partnership with Little Princess Trust, a charity that provides free wigs to young people up to the age of 24 who have lost their hair through cancer treatment or other conditions."
Frank Ilett began a challenge in October 2024 to stop cutting his hair until Manchester United won five consecutive matches. The club had finished 15th under Ruben Amorim and struggled for consistent form, with the last five-win run occurring in February 2024. Ilett documented the challenge with daily portrait vlogs and amassed over 1.5 million followers. He is 29, from Oxford and now based in Spain. The online name The United Strand references The United Stand fan channel. Ilett established a partnership with Little Princess Trust to provide wigs for young people who have lost their hair.
Read at www.fourfourtwo.com
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