Sir Ben Ainslie's crew's potential victory in the America's Cup could be Ineos's biggest sporting triumph, enhancing their reputation across multiple sports and disciplines.
In 2018, Ineos took ownership of Ben Ainslie's America's Cup team, which aimed to end Britain's 136-year wait for sailing's most prestigious prize.
Ineos has invested around £110 million into Ainslie's attempts to win the America's Cup, with a similar sum expected for their current bid in 2024.
The collaboration between Ineos Britannia and Mercedes highlights Ineos's vision of cross-pollination between sports, using expertise from Formula One in yacht design and engineering.
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