Manchester United's recent post-season tour of Malaysia and Hong Kong, intended to strengthen fan engagement and commercial ties, received mixed reviews. While the club earned around 10 million from the tour, they faced backlash after a lackluster defeat to the Asean All Stars and unsatisfactory player behavior, including Amad Diallo's inappropriate gesture towards supporters. The tour raised further concerns after Alejandro Garnacho’s disengagement during promotional activities. Although they secured a 3-1 victory against Hong Kong, questions surrounding the players’ commitment and the tour's overall success lingered, particularly after a disappointing previous season.
Omar Berrada, United's chief executive, described the tour as an opportunity to deepen relationships with fans and collaborate with commercial partners.
Amad Diallo faced backlash after an obscene gesture towards supporters, complicating United's efforts to maintain a positive image during the tour.
Despite suffering a defeat to the Asean All Stars, the players were expected to engage positively with fans and fulfill their off-pitch obligations.
Ruben Amorim acknowledged the need for improvement after fans expressed disappointment following the team's underperformance during the tour.
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