Manchester United has announced a 5% increase in season ticket prices for the third consecutive year, citing ongoing financial difficulties. The club will categorize matches for non-season ticket holders into price bands and has raised the minimum match attendance requirement for season ticket holders. Discounts are available for fans aged 66 and over. CEO Omar Berrada emphasized the importance of fan support while explaining the need for price adjustments to address rising operational costs. The increase aims to maintain financial strength for club investments despite ongoing underperformance on the pitch.
"We appreciate the loyal and patient support of our fans, and particularly our Season-Ticket holders who represent the core of our match-going support base. We understand the importance of their backing for the team..."
"We understand that any price rise is unwelcome, especially during a period of underperformance on the pitch, and we listened carefully to the strong arguments put forward by the Fans' Advisory Board in favour of a freeze."
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