Manchester United has announced a 5% increase in season ticket prices for the 2025/26 season, aligning with actions taken by rival clubs. This decision followed consultations with the fans' advisory board, which had urged for a price freeze due to the club's underperformance. Despite initial plans for a steeper increase, the club opted for a moderate rise to balance financial needs while maintaining support from its loyal fanbase, including protections for junior ticket holders. However, the choice has sparked backlash from fan groups, reflecting ongoing dissatisfaction over management decisions and club performance.
The rise in season ticket prices at Manchester United has been justified as necessary to raise revenue amid ongoing financial challenges, though fan groups have opposed it.
The club's fans' advisory board had strongly advocated for pricing to remain unchanged, reflecting the challenging circumstances and underperformance of the team.
Omar Berrada, the club's chief executive, explained that while they listened to fans' concerns, the decision was made to ensure the club remains financially stable.
Manchester United Supporters Trust has criticized the decision, calling the price increase "hard to stomach" and reflecting broader dissatisfaction among the fanbase.
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