Jim Ratcliffe and Ineos embarked on a journey with OGC Nice five and a half years ago, determined to integrate smart financial strategies in sports investment, contrasting against approaches they termed 'dumb money'. Despite OGC Nice’s current third place in Ligue 1, their Europa League performance suffered. Meanwhile, Ineos faces criticism for cutting ties with New Zealand Rugby over a sponsorship dispute, highlighting the company's ongoing challenges amidst a struggling European market, casting doubt on Ratcliffe's ambitious initial vision.
I am adamant we will not be the dumb money. It is one of the earliest usages... of a phrase dear to Ratcliffe.
But it is a rare shard of positivity in an empire that... stands on the cusp of painful atrophy.
It was a terrible look for Ineos when, on Tuesday, New Zealand Rugby announced it has begun legal action against the petrochemicals giant.
Ineos has elected to cut short its six-year performance partnership... and showed little remorse in a statement that cited the deindustrialisation of Europe.
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