In "Admiral: 50 Years of the Replica Shirt", Adam Bushby and Rob MacDonald explore the cultural significance of Manchester United's shirts during the 1990s and 2000s. They argue that football shirts serve as a canvas for personal memories, often tied to iconic moments in football history. The authors highlight the impact of notable sponsorships, such as Sharp, suggesting these shirts evoke powerful emotions and nostalgia among supporters. They ponder the challenges faced by the club post-Alex Ferguson, while recognizing the enduring legacy of these historical shirts as symbols of a successful era.
"Football demands emotional attachment and the ready-made portal that shirts offer to a goal, a game, a season, a year, makes them an easy canvas for our own personal history; memories made solid."
"The Manchester U shirts of that era transcend fandom; can we not all remember a free kick by David Beckham? A Wayne Rooney screamer? A Cristiano Ronaldo strop?"
"A club can never take success for granted, though it must have been difficult not to. It is said by some Manchester United fans who came of age during this time ... that Alex Ferguson ruined the childhoods of other football fans."
"We cannot know if United can ever recreate the successes it knew under long-serving managers such as Sir Matt Busby and Sir Alex Ferguson."
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