The problem with existential threats, from the climate crisis to Conquistadors to Covid, is that they always seem distant, somehow unreal. People are always predicting the end of the world, which makes it easy to dismiss the doom-mongers.
Football is so magnetic that it has drawn the interest of too many who see it not as a sport, not as cultural expression, but as an entity from which they may profit.
Football's structure is different, but as new competitions are invented and existing ones expanded, its calendar does increasingly feel packed with content for content's sake.
While football has proved extraordinarily resilient for 150 years, the existential threat is there, as fans and pundits and media quarrel over the past week's events.
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