MLB players sued sports betting companies DraftKings, FanDuel, and others for allegedly using their images without permission, seeking damages in federal and state courts.
The players stated, 'For professional athletes, the ability to control the commercial use of their names, images, and likenesses is a crucial return on their substantial career investment,' emphasizing the importance of protecting their personal brand and income.
They also highlighted that maintaining control helps prevent the misrepresentation of athletes as endorsers of companies and products they do not support, which can greatly affect their public image.
The suit, led by the same legal team that recently brought NFL players against DraftKings, claims the companies exploit MLB stars for 'consumer appeal,' ignoring the legal rights of players.
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