The MLB Players Association filed a lawsuit against DraftKings and bet365 for using players' names and likenesses in advertisements, claiming unauthorized usage.
Citing Pennsylvania law, the MLBPA argued that players have the right to control commercial use of their likenesses and seek compensation for unauthorized exploitation.
The suit details grievances of misappropriation and asserts unjust enrichment, underlining the importance of consent in commercial endorsements in sports.
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