The WNBA players' association opted out of their collective bargaining agreement, citing inadequate compensation relative to increased league revenues driven by star rookie Caitlin Clark.
Ryan Brewer emphasizes the staggering economic impact of Caitlin Clark, who contributed to 26.5% of WNBA's economic activity, reshaping perspectives on players' earnings.
With a remarkable 300% increase in total WNBA TV viewership linked to Clark, the players' association felt compelled to challenge existing pay structures in the league.
The WNBA's record merchandise sales and attendance figures were largely propelled by Clark's presence, underscoring the need for fair compensation amidst increasing league profits.
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