Steve Gersh emphasized the need for Gersh agency to adapt and expand, stating, 'It felt essential for the agency to grow, change, and evolve, and growth into the sports representation vertical was a central pillar and focus of where we felt we wanted to take the agency.' This shows their strategic pivot towards a more diversified representation in the marketplace.
Juan Aísa highlighted the synergies created by this partnership, asserting that it allows for 'greater support for clients.' His commitment to maintaining his role while contributing to Gersh's expansion underscores the intention of creating a cohesive and innovative environment.
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