Dedan Brozino stated, "It all goes back to, how do we take the Rose Bowl as it is and revitalize it in a way that enhances it for the next generation of fans?" This encapsulates the core mission behind the ongoing renovations.
The Rose Bowl Legacy Foundation has launched a "Lasting Legacy" fundraising campaign this year, aiming to gather momentum on the project and raising enough money for Phase 1's six essential elements.
Three away have already been completed: a safe-standing area for students, a state-of-the-art sound system, and refurbishment of the historic Rose Bowl sign, showcasing the foundation's commitment to preserving the stadium's heritage.
Phase 2 requires $45 million to $50 million for extensive seating improvements and a vastly upgraded videoboard, highlighting the ambitious vision for enhancing fan experience and maintaining the Rose Bowl's iconic status.
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