Ben Kennedy, NASCAR's executive vice-president, stated, "What that looks like in the future remains to be seen. Unfortunately, we weren't able to have it on the 2025 schedule, but bullish about getting it back on the schedule." This reflects uncertainty regarding NASCAR's return to Southern California until the new track is completed.
Kennedy emphasized, "It's a massive market for us, No. 2 in terms of the quantity of NASCAR fans. A huge media market for us. Strategically, it makes a lot of sense for us to be in Southern California." This illustrates the importance of the region for NASCAR.
An economic study from the UC Riverside Center for Economic Forecasting noted, "the NASCAR race had an economic impact of $148.7 million in its last survey in 2017. Adjusted for inflation, that would be nearly $192 million today," showcasing the race's significance for the local economy.
Historically, NASCAR has run at least one race in Southern California every year since the Fontana superspeedway opened in 1997, barring the pandemic-affected year in 2021. This history underscores NASCAR's strong presence and commitment to the region.
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