L.A. 2028 Olympics organizers hire top Nike executive to help boost revenue
Briefly

The hiring of John Slusher is pivotal as LA28 seeks to secure the remaining $1 billion in corporate sponsorships, vital for balancing the $6.9-billion budget.
USOPP, formed in collaboration with U.S. Olympic officials, aims to produce significant revenue through licensing and promotional ventures, crucial for the Games' financial sustainability.
With $1.5 billion secured towards their $2.5-billion sponsorship goal, LA28 is under pressure to fill the $1 billion gap to prevent taxpayer fallout.
Casey Wasserman stressed that Slusher's leadership role in USOPP is essential for creating the financial foundation needed to successfully deliver the 2028 Games.
Read at Los Angeles Times
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