The Rams, once ranked last in the NFL with a valuation of $930 million, shifted focus to Los Angeles and developed SoFi Stadium, now valued at $10.43 billion. This significant increase places them second only to the Dallas Cowboys. The valuation considers the team, related businesses, and real estate. Stan Kroenke’s sports portfolio, including the Rams, is now valued at $21.2 billion, reflecting a strategic push for revenue generation through SoFi's diverse monetization. The Rams now share the $10 billion club with the Lakers in Los Angeles.
The Rams turned their attention westward, toward their Los Angeles roots, acquiring land for SoFi Stadium, which would redefine the franchise and reshape the NFL's footprint in Los Angeles.
Today, according to Sportico rankings... the Rams are valued at $10.43 billion, second only to the Dallas Cowboys at $12.88 billion.
Stan Kroenke's portfolio of teams was ranked the most valuable in sports at $21.2 billion, showcasing the financial prowess of the franchise.
Teams are usually valued based on a multiple of their annual revenue... also taking into account the likelihood of future revenue growth.
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