zayALLCAPS: "MTV's Pimp My Ride"
Briefly

ZayALLCAPS emerges from L.A. with 'MTV's Pimp My Ride,' a track reflecting the sultry alt-R&B of the 2010s, heavily influenced by early 2000s urban sounds and the local psychedelic beat scene. The song showcases hook-driven production, enhanced by Zay's intricate vocal harmonies and a catchy chorus. Lyrics explore themes of love and desire through car metaphors, symbolizing flirtation amidst the backdrop of Los Angeles traffic. With Keem the Cipher's dynamic production, the track evokes vibrant summer imagery that resonates deeply with the listener.
"For one, it immediately delivers on the promise of every great R&B song: a big hook that worms its way into your brain on impact."
"Zay's sumptuous vocal harmonies-somewhere between Pi'erre Bourne and Omarion-layer over the titular line, propelled by drunken beat stutters from producer Keem the Cipher."
Read at Pitchfork
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