In the wake of the Eaton fire in Altadena, high-profile figures like Erin Brockovich and Benjamin Crump are joined by numerous lawyers competing to provide legal support for affected residents. The aggressive marketing tactics have raised concerns among community leaders, who question the ethics of exploiting the tragedy for profit. With ads, town halls, and free consults inundating the community, local advocates warn that the legal industry's response feels like a predatory feeding frenzy. This alarming trend underscores the need for sensitivity and support for those impacted by disaster.
We are here to help," said one firm's Instagram ad. "You may be entitled to compensation," said another ad from an L.A. firm known for car crash and employment claims.
The ick is real, and it feels very predatory," said Jennifer Gray Thompson, chief executive officer of After The Fire USA, a nonprofit that has worked in Lahaina, Paradise and other communities ravaged by wildfire.
Some lawyers admit to being taken aback by some of the tactics. "We are hearing reports of people getting accosted by someone with a clipboard while they are in line at the grocery store.
Mailboxes have filled up with printed fliers inviting Altadenans to town halls and free consults, often assuring: "Let us fight for you." A firm from Oakland promised a complimentary dinner.
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