"All natural disasters take a toll on our people and communities, and this one weighs particularly heavy given our long history in California," said Christopher Nassetta, Hilton president and CEO.
Hilton Hotels & Resorts and American Express just announced they will provide 20,000 rooms across the greater Los Angeles area for people who have been affected by the wildfires.
If you are already staying at a hotel, be sure to keep your receipts - your insurance company may cover your expenses.
Airbnb is also partnering with 211LA to offer free housing; the vacation rental company is also combatting exploitative pricing by imposing restrictions on how much hosts can raise prices in Southern California.
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