The launch of a new satellite fair in Santa Monica during Frieze Los Angeles features 26 exhibitors, emphasizing a boutique alternative to traditional art fairs.
Chris Sharp, the founder, noted, 'The fair landscape has gotten really complicated; the fee structure of larger fairs is somewhat prohibitive, and I wanted to create an alternative to that.'
Participating galleries will pay a fraction of the costs typically associated with major art fairs, tackling financial pressures amidst a slowing market by charging $6,000 and $2,000 for galleries and project spaces, respectively.
Most exhibitors will present solo shows in an open-plan format rather than traditional stand arrangements, showcasing innovative works from international and local artists.
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