Long Beach Pride, one of the longest-running festivals in the U.S., is experiencing severe cuts in sponsorships from major companies like McDonald's and Walmart, limiting its annual event's scale. This downturn follows broader national trends where diversity initiatives are under fire, particularly during the Trump administration. Pride events are crucial for local economies, boosting jobs and tax revenues. Meanwhile, West Hollywood is thriving with events like the Outloud Music Festival featuring big-name performers, contrasting with the challenges faced by Long Beach Pride. Community support is also evident, as seen in efforts to aid individuals like Tiffany Kim through fundraising initiatives.
Long Beach Pride is facing significant sponsorship cuts, leading to a downsizing of its annual event, attributed to national trends impacting diversity initiatives.
The event not only supports the local economy but also plays a vital role in uplifting the community and generating revenue for the city.
In contrast, West Hollywood continues to thrive, announcing major performers like Lizzo and Lil Nas X for their Pride festivities, showcasing a different sponsorship dynamic.
Tiffany Kim's GoFundMe campaign highlights the community's solidarity, as she raises funds for her mother's cancer treatment, reflecting wider social support efforts.
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