L.A. Metro's initiative to provide free rides on Christmas Eve and New Year's Eve is a strategic move to encourage ridership and promote public transportation accessibility during the holidays.
In addition to free bus and rail services, Metro's on-demand rideshare service Micro will offer complimentary rides with the use of codes on Christmas Eve and New Year's Eve, ensuring more transportation options are available.
Metro also highlighted the growing ridership among students, with over 400,000 enrolling in the GoPass program, illustrating the increasing emphasis on making public transport beneficial and accessible for younger generations.
Safety concerns are prompting a push to boost ridership on Metro services, as surveys indicate that fears related to crime are impacting the willingness of former riders to return.
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