The LA28 Olympic organizers are on track to secure $2 billion in corporate sponsorships by the end of the year, drawn by increased sponsor interest since the successful 2024 Paris Games. This funding is vital as LA needs to meet a $7 billion budget while avoiding taxpayer liabilities for any debt. Sponsorship revenues are expected to significantly boost finances, with company leaders optimistic about securing three to four times the previous year's deals. Upcoming announcements of new sponsorships are anticipated as the event approaches.
Organizers of the 2028 Summer Olympics in Los Angeles are targeting $2 billion in corporate sponsorships, nearing their $2.5 billion goal to fund the event.
Organizers are optimistic due to increased interest from sponsors following the Paris Games, projecting deals this year significantly higher than last year.
John Slusher mentioned that the current business climate is 'on fire,' predicting three to four times the sponsorship deals compared to the previous year.
With less than four years until the Games, there is a pressing need for revenue as city legislators will use taxpayer dollars for any potential debt.
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