The recent partnership between LA28 and Cedars-Sinai highlights the organizing committee’s strategy to secure corporate sponsorships to meet their $2.5 billion target before the 2028 Games.
As LA28 aims for a surplus similar to the 1984 Olympics, they are depending on private revenue sources, with government support potentially topping $2 billion for security services.
Despite being $1 billion short of their sponsorship goals last year, experts claim Olympic committees typically finalize most sponsorships in the years leading up to the event.
LA28's approach, leveraging excitement from the upcoming 2024 Paris Games, reflects a common strategy among Olympic organizers to boost sponsorship and funding opportunities.
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