Florida's South Walton County, particularly the 30A area, attracted over 1 million visitors and saw more than $1 billion in spending during one of its busiest tourist seasons in 2023.
The 30A region leans heavily on vacation-home rentals, with many options available from real estate agents and services like Airbnb and Vrbo, making for a diverse lodging experience.
The area is incredibly walkable and bike-friendly, but a rental car can make exploring attractions like state parks much more convenient, as some towns are a 15-minute drive apart.
Known for its white sands and clear blue waters, the beaches along 30A are considered some of the most beautiful on Florida's panhandle, with each beach town offering a unique charm.
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