"It was only six seconds, but enough to make history. On Sunday, during Bad Bunny's halftime show at Super Bowl LX, Villa's Tacos, a taqueria in the Highland Park neighborhood northeast of Los Angeles, made a cameo appearance. On Monday, the line at the restaurant was up to an hour long. It stretched out to neighboring businesses, including a couple of barbershops (both for humans and dogs)."
"Local news stations rolled out their trucks to see the city's star chef, Victor Villa, who arrived at his business to applause and colorful confetti. Accompanied by his team and his parents, he thanked his new and old customers to whom he gave Modelo and Pacifico beers and his family, who have believed in him over the years to make his business a success. Emotional, he embraced his co-workers in long hugs."
During Bad Bunny's Super Bowl LX halftime show, Villa's Tacos appeared on screen for six seconds, triggering a sudden surge of customers. Lines grew up to an hour, spilling into neighboring businesses and drawing local news crews. Owner Victor Villa arrived amid applause and confetti and distributed beers to customers while embracing his team. His parents, who emigrated decades ago from Michoacan, helped build the business that now operates three taquerias and a hair salon, with two more openings planned. Victor received initial calls in December and kept the cameo a secret for weeks.
Read at english.elpais.com
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