In 2024, TikTok reported that videos featuring electronic music soundtracks garnered over 13 billion views, surpassing indie and alternative genres for the first time. This shift indicates a 45% growth in electronic music content, mirroring a broader trend where creators are increasingly using it for sports, fitness, fashion, and travel videos. Prominent British artists, including Disclosure and Joel Corry, have emphasized electronic music's mainstream rise. TikTok supports emerging artists, with hits like Adam Port's "Move" gaining traction on the platform before becoming chart successes.
"We are seeing the breaking down of boundaries for artists, and TikTok is part of that."
"Dance music has become more accessible and big in the commercial sphere, he said."
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