To innovate, immerse yourself in the industry

The article discusses the critical flaws in the traditional method of organ transportation, which relies on ice—a practice maintained for decades out of habit rather than efficiency. The author, sharing personal insights gained from years of experience with transplant teams, emphasizes the necessity for innovation driven by those immersed in the field. Notably, success in improving organ preservation relies on identifying gaps that data alone cannot fill; both personal experience and emotional contexts are essential for meaningful advancements in this life-or-death industry.

For decades, human organs have been transported on ice simply out of habit, leading to outdated methods that have critical life-or-death consequences.

Innovation in organ transport happens when leaders question outdated practices and immerse themselves in their industry to identify overlooked gaps and inefficiencies.

Experience is crucial in the transplant industry; founders with over three years of experience are more likely to succeed than those who lack such insights.

Data cannot capture the emotional stakes involved in organ transplants—the anxiety of patients and the pressure on teams, which statistics fail to convey.

Read at Fast Company