"The Leading Hotels of the World (LHW) has appointed UK-based hospitality performance platform Journey as a preferred supplier of digital marketing, website services, and gift voucher solutions as part of its Leading Strategic Sourcing (LSS) programme."
"Under this agreement, LHW members will have access to digital services and connected technology provided by Journey. These services are designed to help hotels grow direct channels and streamline online operations. Journey already collaborates with several LHW member properties, including The Landmark London and Beaverbrook Surrey Hills."
"LHW continues to focus on digital transformation, with its independent hotels seeking to strengthen their direct customer channels and enhance their online guest experience. The collaboration with Journey aims to assist members in these efforts, offering web development, digital marketing, and conversion optimisation tools to support hotel performance."
"“Guests expect seamless digital experiences they can personalise to their exact preferences, but the real opportunity lies in how hotel experiences are packaged, promoted, and presented to guests, not just rooms.” “Our alliance with LHW is about giving independent hotels the tools to do exactly that, offering a more joined-up experience, driving conversion, increasing total guest spend, and making digital commerce a core part of their commercial strategy.”"
Leading Hotels of the World appointed Journey as a preferred supplier for digital marketing, website services, and gift voucher solutions under its Leading Strategic Sourcing programme. The partnership supports independent hotels across more than 80 countries by providing access to technology, marketing, and commercial solutions through a collaboration with DayBlink GPO. LHW members receive Journey’s digital services and connected technology to grow direct channels and streamline online operations. The relationship includes web development, digital marketing, and conversion optimisation tools aimed at improving hotel performance. The goal is to enable revenue growth while reducing operational complexity and strengthening online guest experiences through more joined-up digital commerce.
#digital-marketing #website-services #conversion-optimization #hospitality-technology #direct-booking-channels
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