At South by Southwest, key discussions centered around the future of journalism, emphasizing a 'liquid' content model. Industry leaders suggested that news organizations should personalize reporting to suit a rapidly changing information landscape. Der Spiegel's Stefan Ottlitz highlighted the need for adaptability, proposing that traditional articles be transformed into diverse formats like videos and podcasts. Additionally, the importance of organizing archives was stressed to facilitate this transformation, ensuring content can seamlessly transition across platforms, catering to audience preferences effectively.
The future of journalism is liquid, requiring news organizations to personalize content for a fragmenting information ecosystem, adapting stories across various formats.
Ottlitz emphasized that stories aren't static anymore; they need to flow seamlessly between platforms, evolving to fit audience preferences.
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